21.1 Million Views in 90 Days: Here's What That Actually Looks Like
I'm not a fan of vague influencer pitches. "Great engagement." "Highly authentic audience." "Strong brand alignment." You've heard it all. So here's something different: the actual numbers from the last 90 days, broken down by platform, with no spin.
The 90-Day Overview (March 9 – June 6, 2026)
Across Facebook, Instagram, and TikTok combined:
21.1 million total views
4.6 million+ unique viewers
745,000+ interactions
125,700+ total followers
These aren't lifetime stats. That's 90 days of content — sunrises, drone aerials, Lowcountry moments, and lifestyle shoots across Charleston and beyond.
Platform by Platform
Instagram — 86,300 Followers
Instagram is the primary engine. In the last 90 days: 9.1M views, 1.4M unique viewers, 540,100 interactions, 4,600 new followers, and 31,500 profile visits. The audience skews 62.7% women, with the core demo being women 25–44 — roughly 58% of the total following. That's the sweet spot for travel, lifestyle, and brand campaign work.
Facebook — 27,200 Followers
This is the one that surprises most brands. Facebook's reach vastly outperforms the follower count: 11.4M views, 3.2M unique viewers (that's 419x the follower count), 168,300 interactions, and 3,832 link clicks — 87% of all link clicks across every platform. The Facebook audience skews older: 68.7% women, core demo women 45+. This is the décor, gifting, and high-intent purchase demo. They don't just watch — they click and buy.
TikTok — 12,200 Followers
TikTok is the smallest audience but carries real viral potential: 620,000 views, 43,600 interactions, with top individual videos hitting 50,000–73,000+ views. It's undermonetized right now, which means early brand partners get disproportionate value before rates catch up to the reach.
Two Completely Different Buyer Profiles — In One Partnership
Most creators deliver one audience. Working with @mpeacockmedia delivers two.
Instagram puts your brand in front of millennial women actively planning travel, following lifestyle content, and responding to aesthetics. They share, save, and DM about things they love.
Facebook puts your brand in front of women 45+ who are reading captions, clicking links, and making purchases. They drove 87% of all external link traffic in the last 90 days.
A hotel partnership, for example, reaches both the daughter planning a girls' trip and the mother booking a family getaway.
The Viral Consistency Question
Single-viral-video creators are common. Repeat reach is rarer. The top-performing reels from the past 90 days hit 2.0M, 707K, 483K, and 435K views — multiple videos crossing six figures or seven. That's consistent algorithmic distribution, not a one-off spike.
Why Charleston, Why Now
Charleston continues to rank as one of the most-searched travel destinations in the Southeast. Condé Nast Traveler readers have named it a top U.S. city for years running. The audience following Lowcountry content is geographically distributed — they're coming from Atlanta, Charlotte, Nashville, New York, and beyond. That means Charleston content reaches your target customer before they've even decided where to go next.
Best of Charleston 2026
In May 2026, the Charleston City Paper named @mpeacockmedia Best Local Lifestyle Influencer in the Best of Charleston awards. It's the kind of local credibility that matters when a brand wants authentic placement — not just a sponsored post, but a trusted Charleston voice.
What a Partnership Looks Like
Through The Palm Social, we've worked with brands including SC Ports, Breeze Airways, Hotel Emeline, Hotel Indigo Mount Pleasant, Charleston Harbor Resort, Middleton Place, The Loutrel, Credit One Charleston Open, and Montage Big Sky. Partnerships range from single-campaign content to ongoing monthly social media management.
If you're a hotel, tourism board, restaurant group, or lifestyle brand ready to reach a combined audience of 125,000+ across the Southeast and beyond — let's talk.
Stats sourced from Meta Business Suite and TikTok Analytics, June 2026.
