Why Having Charleston’s Top Influencers and Content Creators Behind Your Brand Changes Everything

When you hire a marketing agency, you’re trusting them to tell your story. But what happens when the people telling your story are also two of Charleston’s most recognized influencers and content creators? The results speak for themselves.

At Palm Social, that’s exactly what you get. Our agency was built by Cary Ashley and Matt Peacock — two of the top social media influencers, content creators, and digital storytellers in the Charleston, SC market. And that’s not just a title. It’s a difference you can see in every piece of content we create for our clients.

Meet the Faces Behind Palm Social

Matt Peacock is an award-winning Charleston-based content creator, photographer, and social media influencer recognized by CHS Today as Charleston’s Best Local Lifestyle Influencer/Celebrity and Best Photographer 2025. With a deeply engaged following across Instagram and other platforms, Matt has spent years building an authentic personal brand rooted in the Lowcountry — and he brings every bit of that expertise to Palm Social’s clients.

Cary Ashley is the co-founding creative force behind Palm Social, named a Best & Brightest 35 and Under 2025 honoree. As a top content creator and brand strategist in Charleston, Cary combines an eye for compelling visuals with a sharp understanding of what drives real social media growth. Her work has helped brands across industries elevate their online presence and connect with audiences that actually care.

Together, Cary and Matt aren’t just agency owners — they’re active creators who live and breathe Charleston’s culture, trends, and community every single day.

What This Means for Your Brand

Here’s the difference between working with a standard marketing agency and working with Palm Social: our founders aren’t just managing accounts from behind a screen. They understand what it actually takes to grow an audience on social media because they’ve done it themselves — organically, authentically, and successfully.

When Matt photographs your product or Cary develops your content strategy, you’re getting the same creative talent that has made them two of Charleston’s most sought-after influencers. Your brand benefits from their credibility, their connections, and their deep understanding of what the Charleston market responds to.

We know what performs because we’re in the trenches every day. We know the local audience because we are the local audience.

The Influencer Advantage for Charleston Businesses

In today’s social media landscape, authenticity and local credibility matter more than ever. Charleston’s audience — whether local residents, tourists, or regional businesses — responds to content that feels real, looks great, and comes from a place of genuine connection to the community.

Having two of the city’s top influencers and content creators running your social media isn’t just a marketing advantage. It’s a competitive edge that most businesses in Charleston simply don’t have access to.

When you work with Palm Social, you’re not just hiring a social media marketing agency in Charleston — you’re partnering with the people who helped define what great local content looks like.

Ready to work with Charleston’s best? Visit thepalm.social and let’s build something great together.