This social media reel was created for Clerks Coffee Co. to promote their spring collaboration with LoveShackFancy Charleston centered around the launch of the limited-time Pistachio Rose Matcha Cloud Latte. The content combined elevated lifestyle visuals, handcrafted drink details, and Charleston café culture to create a campaign designed for strong engagement across Instagram and social platforms.

The reel focused on showcasing the full experience behind the collaboration, from the soft spring-inspired branding and in-store atmosphere to the visual details of the featured beverage itself. Captured with a cinematic and social-first approach, the final deliverable was optimized for Instagram Reels and digital marketing campaigns to help drive awareness, customer excitement, and social sharing surrounding the seasonal launch.

This collaboration highlights how strong visual storytelling and strategic content creation can help Charleston businesses elevate seasonal campaigns and brand partnerships online.